Dor Kalev
Co-Founder, CTO
Dor is an avid technologist and passionate about culture. Dor was the CTO of 90min and dep. of VP R&D of Seeking Alpha and has been an active member of the Israeli open source community for over a decade.
Dror Yashpe
Co-Founder, CEO & Chief Researcher
Dror holds a B.Sc. & M.Sc in industrial engineering and is specialised in intelligence systems & artificial intelligence. Dror has a great love for languages and vast knowledge in Linguistics and Natural Language Processing.
Michal Yashpe
Co-Founder, COO
Michal holds a Bsc. in Industrial engineering and management, and has vast experience in designing and implementing new work methodologies.
Steve Schuster
Steve Schuster is an engineer turned marketer who founded Rainier Communications in 1993 with a mission to provide B2B technology companies with a credible resource for communicating complex technologies to the marketplace. Steve has over 30 years of industry experience marketing and designing technology products, and has founded three companies with one exit. Steve continues to serve as Rainier's CEO, and has helped more than 50 Israeli technology companies gain exposure in the U.S. Market. Steve has BSEE and MBA degrees from Northeastern University. He has served on advisory boards of numerous technology companies and technology conferences, regularly gives lectures on how to market technologies, and has been a contributing member of several industry standards-committee working groups. Steve is a board member of the Jewish Vegetarians of North America and of the YCMA of Central Massachusetts, and is an AIPAC Massachusetts Council member. He greatly enjoys photography, song-writing, hiking and perennial gardening. read more
Shai Cohen, PhD
Linguist & Language Engineer
Shai has earned a Ph.D. in Linguistics, University of Massachusetts Amherst. Shai is an expert on Syntax and Semantics of English and Modelling Language as a Logical System.

Advisory Board

Prof. Nicholas Negroponte
Strategic Advisor
Nicholas Negroponte is founder and chairman of the One Laptop per Child non-profit. He is currently on leave from MIT, where he was co-founder and director of the MIT Media Laboratory, and the Jerome B. Wiesner Professor of Media Technology. A graduate of MIT, Negroponte was a pioneer in the field of computer-aided design, and has been a member of the MIT faculty since 1966. Conceived in 1980, the Media Laboratory opened its doors in 1985. He is also author of the 1995 best seller, Being Digital, which has been translated into more than 40 languages. In the private sector, Nicholas Negroponte serves on the board of directors for Motorola, Inc. and as general partner in a venture capital firm specializing in digital technologies for information and entertainment. He has provided start-up funds for more than 40 companies, including Wired magazine. read more
George Gilder
Strategic Advisor
Mr. Gilder is Senior Founding Member of Gilder Mobile Internet Fund and the Managing Member of Gilder Cremers Fund. A Senior Fellow at Discovery Institute where he directs Discovery’s program on high technology and public policy, he is the former Editor-in-Chief of the Gilder Technology Report (published by Forbes Inc., 1996–2007). His 1981 bestseller Wealth and Poverty advanced a practical and moral case for capitalism during the early months of the Reagan Administration. In 1986, President Reagan gave George Gilder the White House Award for Entrepreneurial Excellence. Four years later, Mr. Gilder published Microcosm, his acclaimed history and prophecy of microchips. George is the author of several books, including Life after Television, Microcosm, The Spirit of Enterprise, Wealth and Poverty, Telecosm, and most recently, Knowledge and Power: The Information Theory of Capitalism and How It Is Revolutionizing Our World. He is also a contributing writer at Wired and Forbes and a regular contributor to the Wall Street Journal. read more
Prof. Geoffrey Pullum
Linguistics Research Advisor
Geoffrey K. Pullum is Professor of General Linguistics at the University of Edinburgh. He has worked on a broad array of topics in theoretical linguistics, but has a special interest in the grammar of Standard English and in popular misconceptions of it. He has published about 250 articles and books, ranging from technical work on syntactic theory to a handbook on phonetic transcription (Phonetic Symbol Guide, 2nd edition 1996) and a collection of satirical essays about the study of language, (The Great Eskimo Vocabulary Hoax, 1991). The Cambridge Grammar of the English Language (by Rodney Huddleston and Geoffrey K. Pullum, Cambridge University Press), which is a comprehensive description of the linguistic structure of international standard English, appeared in 2002 and was awarded the the Linguistic Society of America's Leonard Bloomfield Book Award in January 2004. He is also a regular contributor to Language Log, a collaborative linguistics weblog. read more


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